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Which group should the CNL focus on more when implementing change in a family clinic?

  1. Late majority

  2. Early majority

  3. Laggards

  4. Innovators

The correct answer is: Late majority

Focusing on the late majority when implementing change in a family clinic is essential because this group represents those individuals who are typically more resistant to change compared to the early majority and innovators. The late majority tends to adopt new ideas or practices once they observe their peers doing so and after the majority of people have already adopted the change. When the CNL targets the late majority, the strategy involves understanding their concerns or hesitations regarding the implementation of the new changes. By addressing their needs and providing them with adequate support and reassurance, the CNL can facilitate a smoother transition and encourage their eventual buy-in. In doing so, the CNL can help create a more cohesive environment where the changes are adopted uniformly across the clinic, leading to improved outcomes. Engaging with the late majority is crucial because their participation can significantly influence the success of the change initiative; once they are on board, it can encourage others who may still be indecisive to join in, further solidifying the changes made.