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What group poses the greatest challenge regarding buy-in for new innovations?

  1. Early innovators

  2. Early adopters

  3. Late majority

  4. Laggards

The correct answer is: Late majority

The late majority poses the greatest challenge regarding buy-in for new innovations because they tend to be more skeptical and resistant to change compared to other groups. This group typically adopts innovations after the majority of people have already embraced them, indicating a preference for following rather than leading in terms of adopting new ideas or practices. Their hesitation is often rooted in a need for reassurance and a demand for proof that the change will be beneficial and effective. To successfully gain the buy-in of the late majority, it often requires substantial evidence of the innovation's effectiveness, influence from peers who have already adopted it, and reassurance regarding the associated risks. In contrast, early innovators and early adopters are typically more willing to experiment with new ideas, accepting the inherent risks and uncertainties. They are generally more enthusiastic supporters of change, viewing it as an opportunity for improvement. Thus, the late majority's intrinsic characteristics highlight the hurdles that must be navigated when attempting to implement innovations, making them the group that poses the most significant challenge in achieving widespread acceptance and integration of new practices.